Since its very beginning, TIPA has wanted to know more about what its member magazines’ readers really think. Therefore, the association launched its first reader survey in 1992 with the cooperation of 8 magazines and the technical support of GfK, one of the largest market research companies in the world. The results were disclosed in Cologne at the TIPA Awards ceremony during the photokina. After this first experience, TIPA conducted two more surveys online. In 2006, the association appointed WIP, a German press research institute, to prepare and analyze a professional readership survey on a regular basis.
The results of the most recent survey were made public in April 2013 and give the photo and imaging industry as well as interested individuals a current analysis of how amateur and professional photographers feel about many various topics. The survey collected data about purchasing preferences, preferred areas of photographic interest and gave a regional profile picture of the many TIPA member magazine readers. The survey also asked about magazine reading attitudes and habits in order to collect data on average magazine reading time, ratings and trust.
The results of previous surveys can be downloaded here: