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The TIPA World Award presents companies with many opportunities to enhance their marketing message. - 12/03/2019

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The TIPA World Award presents companies with many opportunities to enhance their marketing message.

Madrid, 12 March 2019

The TIPA World Award presents companies with many opportunities to enhance their marketing message.

Press coverage begins immediately following the award announcements in early spring with reports on the year’s awards in all member magazines and web sites serving the worldwide photo business, professional, and consumer magazines, plus in many non-member publications and web sites that cover the global business and imaging market. In addition, recipients use the TIPA World Award logo and TIPA citations in press materials they distribute throughout their public relations channels, in their advertisements, at trade shows, and even on specific product packaging.

In 2018, many companies from all segments of the industry took advantage of the promotional opportunities afforded by receiving a TIPA World Award. Here are a few examples:

CANON issued a press release announcing the news of being awarded six prestigious TIPA World Awards for 2018. The press release was distributed to photography and industry media outlets across Europe, Middle East and Africa and it generated wide spread coverage as a result. The news was also shared on Canon’s numerous social media channels across EMEA and posted prominently on its internal intranet portal. Canon Europe also featured the TIPA logo on the respective product pages on its website, E-Com store and on point of sale in all major retail outlets. Senior Canon Inc executives were present at the 2018 TIPA World Awards ceremony, which took place at Photokina in Cologne, Germany.

SIGMA issued press releases throughout their public relations channels as well as on their company site, plus highlighted their awards in a newsletter sent directly to their worldwide customers and retailers. They also utilized the TIPA World Award logo as a banner on their homepage plus in their direct-to-retailer promotions and mailings. Signage for retailers and at trade shows also made good use of the logo, as did catalogue pages supplied to retailers for their ads and promotions.

Sony issued press releases on their 2018 awards that made their way through their own numerous social networking channels as well as hundreds of independent sites and publications. The company also used the logo on their product pages as well as on store signage for their retailers, as well as on specific product packaging.

Vanguard made extensive use of the TIPA World Award logo in their banner ads, their own web site landing page, social media, dealer pages and on product hang tags.

CEWE prominently displayed the TIPA World Award logo at signage throughout their photokina stand and at other trade shows and events, plus in their monthly promotional newsletter sent directly to their customers.

Vitec/Manfrotto utilized the TIPA logo on their product website page, in press releases throughout their public relations network and in their full-line product catalog.

Being chosen by photo magazine editors from around the world, the TIPA World Award is universally recognized as designating high quality photo and imaging products. It serves as an important benchmark that provides helpful guidance to consumers in making their purchasing decisions. By utilizing the TIPA World Award in promotional and advertising materials, companies take full advantage of all the marketing opportunities the awards afford.

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