TIPA WORLD AWARDS 2023
Adobe Content Authenticity Initiative (CAI)
Content Authenticity Initiative (CAI) aims to strengthen trust in digital content and curb the spread of fake news. CAI seamlessly tracks information from capture to final editing, such as when, how and where an image was taken and, in case of any manipulation, has been changed, to avoid fake news. The Content Authenticity Initiative is an Adobe-led initiative with more than 800 partners. The goal is to strengthen trust in digital content through provenance, i.e., the provision of origin data of a digital medium. The Coalition for Content Provenance and Authenticity (C2PA) standard, developed in collaboration with CAI, is being implemented in cameras from Leica and Nikon for the first time this year as part of the collaboration.