TIPA WORLD AWARDS 2022

BEST CAMERA INNOVATION

Canon EOS R3

The Canon EOS R3 adds a new stage in focus point selection development, Eye Control AF, a method of choosing a subject or object as the focus point merely by looking at it through the viewfinder. Previously, focus points could be chosen in Canon cameras via the touch panel screen or multi-controller to move focus throughout the entire frame. TIPA members who tested Eye Control AF were intrigued and impressed by how rapidly focus point was attained and displayed in the camera’s OLED EVF (electronic viewfinder). They noted how the AF system could then continue to keep focus on the subject via the R3’s AF tracking technology – including humans, animals, and vehicles – due to its deep learning, AI autofocus system and the camera’s very fast and responsive back-illuminated stacked sensor and DIGIC X processor.

 

canon-eos-r3