TIPA WORLD AWARDS 2021

BEST DESIGN

Hasselblad X1D-50c

At less than half the weight of previous medium format digital cameras, the mirrorless X1D-50c camera is ergonomic and compact with a stylish, classic design. Smaller than most full frame DSLRs, it offers impressive user controls and functionality along with a 50MP sensor for image capturing power. Atop the camera is a simplified control dial that includes three user-defined setups for customized control setups. The user can opt to view through the 2.4MP EVF when lighting conditions are challenging or the large, bright and high-resolution, 3-inch rear LCD that offers live view and touch control that can access most of the camera�s functions, as well as playback functions such as swipe and �pinch� zoom.