TIPA WORLD AWARDS 2023
Huawei P40 Series
Smartphone photographic capability takes another great leap forward with the latest generation of Huawei’s P-Series. All three smartphones – the P40, P40 Pro and the P40 Pro+ – have the Kirin 990 5G chipset, a large 1/1,28-inch sensor, and were developed in conjunction with Leica. Noteworthy features of the models include AI-powered white balance algorithms, including those dedicated to optimize skin-tone and texture, greatly enhanced dynamic range and low light performance, colour temperature sensors, focus capability on all pixels, and an XD Fusion Engine for smooth zoom and optimization of image quality.