TIPA WORLD AWARDS 2023
Imagine an image processing software that “learns” your photographic style and preferences over a wide range of imagery and lighting conditions. Once the analysis takes place the image information can then be sent to Lightroom via a plug-in, and then photographers process their photos “semi-automatically” in a way that imitates their previous editing sessions. Throughout, the photographer has control to adjust, fully accept or reject the suggested edits. An AI-powered algorithm dubbed a “Smart Preset”, in essence a learned and personalized application of various parameters and processing options, does the work. While pro social and wedding photographers will benefit, enthusiast photographers who are unsure of the best editing moves can use the Smart Preset store that’s filled with styles already used by pros.