TIPA WORLD AWARDS 2021

BEST FULL FRAME PROFESSIONAL CAMERA

Sony Alpha 1


The Alpha 1 offers new dimensions of imaging performance and efficient workflow, giving new creative freedom to professional photographers in the ranges of sport, wedding, portrait, wildlife and more. The flagship model is designed to be one of the most versatile cameras. At its heart, it is a 50.1 MP full-frame stacked Exmor RSTM CMOS image sensor and BIONZ XR processor for blazing fast reading speed up to 30fps blackout-free continuous shooting, a reduced rolling shutter distortion or 8K and 4k 120p video capability. It also achieves the 1/400 sec flash sync speed of the mechanical shutter and first-time electronic shutter that can be used with external flash enabling also to use the renowned Real-time Eye AF for studio portraits.