TIPA WORLD AWARDS 2021

BEST CSC PROFESSIONAL

Sony Alpha 7R

The Sony Alpha 7R is the smallest and lightest CSC camera with a full-frame chip, it being the 36.4 MP Exmor CMOS sensor with no low-pass filter. With handling and access to controls and image parameters that will be familiar to and welcomed by photographers, other feature highlights include Auto HDR, numerous Picture Effects, manual focus peaking, 1080p video at 60 and 24 fps, and an ISO range of 100 to 25,600. The Alpha 7R delivers 4 frames-per-second in continuous shooting mode. In addition, the introduction of the Alpha 7R saw five new and dedicated Sony FE mount lenses. Users can utilize E-mount lenses, which automatically initiate an APS-C crop mode, and A-mount lenses via an adapter. The camera has built-in WiFi with NFC for connectivity.