TIPA WORLD AWARDS 2023
BEST PHOTO INNOVATION
Sony Real-Time Tracking technology
Sony’s Real-Time Tracking takes AF technology to new level. Once the photographer indicated the subject with half pressure on the shutter release, the system tracks it regardless of where it moves within the frame. Thanks to the Real-time Eye AF (for humans and animals), the camera will automatically pick up the eye of your subject when visible in the frame. The system uses AI and “learned” subject information, including colour, brightness, distance and even facial and eye patterns to maintain focus, allowing seamless and true AF lock-on without the need to change AF modes. It’s a truly remarkable system that changes the game when it comes to the speed and accuracy of AF technology.