TIPA WORLD AWARDS 2024

BEST PHOTO LAB

WhiteWall 3D wall art configurator

WhiteWall has further developed its wall art configurator and significantly optimized the user experience. This includes, among other things, a more user-friendly design process, a more detailed representation of the works, and a new image optimization tool. In all, this allows for full collaboration between Whitewall labs and its clients for not only the best print and frame presentation but also how the work will display in select environments. In each step of the individual configuration, it is especially the small details that matter, which in the end lead to a perfect final result. For this purpose, the new mural configurator uses a real scene in which the structure and properties of the selected materials are realistically represented. When simulating the work in its display environment, the optimum color richness, tone and contrast are rendered in real time using AI-based professional photo editing functions that optimize the image in its setting, each of which the client can accept, not apply, or adjust selectively via sliders.

WhiteWall 3D wall art configurator