Vlogging has become increasingly popular for personal, instructional and promotional use. The Sony ZV-1 is aimed at established and aspiring vloggers with UHD 4K output and numerous features and effects that are purpose-built for content creators. A special grip, close focus capability and side-flip 3.0-type LCD allows for constant monitoring during recording. The recording lamp is clearly visible with Directional 3-capsule Mic ensuring that front-facing sound gets priority. There’s even an included and attachable wind screen to muffle bothersome ambient sound. Other features include a “Product Showcase Setting” that puts focus on handheld items close to the lens, a Background Defocus function, a Soft Skin Effect and image stabilization for smooth footage when the vlogger is moving through a scene.