The magazines that belong to the Technical Image Press Association (TIPA) are published by independent companies that have no relationship with either the industry or distribution of photographic or imaging products.
In the era of information technology, we at TIPA strongly believe in the power of traditional print magazines to keep people informed in depth. A magazine is a friend, a companion and a guide towards quality for both amateur as well as professional photographers. For one thing, you are able to link the information, advice, news and purchasing suggestions you receive in a magazine to a particular editor’s face. This creates a sense of trust and authenticity. In addition, you also have their full contact information.
With the advent of digital technology, the benefits of print magazines as opposed to the Internet have proven to be more of an opportunity than a challenge. The speed of information of the web has little to do with the desire to enhance personal skills or to elaborate new technology improvements by reading paper. Not to mention relaxing with great artists’ portfolios printed on physical pages. Many TIPA magazines have launched their own websites, which are a completely different kind of media because of peculiarities that cannot be emulated or exported into the other. The experience of TIPA publishers makes it possible to perfectly integrate both experiences.
When we asked our readers through our surveys whether print magazines or the Internet were the source they trusted the most, it is not astonishing to discover that over 50% said “magazines” - and this was even higher when expensive or professional equipment was considered.