Madrid, 4 November 2010 ﾖ Readersﾒ opinions matter and the Technical Image Press Association (TIPA) has been conducting readership surveys among its members since 1992.

The latest TIPA readersﾒ survey will run in the November and December 2010 issues of the TIPA member magazines and the results will be posted on the TIPA website in April 2011. The survey is designed and analyzed by WIP, a German press research institute. TIPA organizes this survey every two years in order to offer its members a way of evaluating the changes in its readersﾒ opinions and consumer trends in the photography and imaging industry. The survey results for 2005, 2007 and 2009 are available on the TIPA website.

To encourage as many magazine readers as possible to take part in the survey TIPA is giving away one of each of the TIPA 2010 Award winning DSLR and Compact System Camera (CSC) cameras in a prize draw of survey participants. The terms and conditions of the prize draw are available on the TIPA website in English and Spanish. Please note that the terms and conditions in Spanish are legally binding; the English language version is for information only.