TIPA and TESTLAB Announce Partnership Agreement
TIPA Member Magazines to Gain Camera Tests for Editorial Coverage
Madrid, 21 January 2022
TIPA, the Technical Image Press Association, has partnered with TESTLAB, a German technology center for independent image quality assessment of cameras. The reports can be used by all TIPA member publications as part of their reportage on new products and provide data and information that these publications would not otherwise be able to accomplish.
The testing procedure performed by TESTLAB uses charts and image analyzing software developed by TIPA’s and TESTLAB’s former camera testing partner, Image Engineering, who recently ended the camera testing aspect of their operation. The test results deliver detailed information about resolution, color reproduction, ISO speed, and artifacts. The TIPA scoring system will be continued along with comments about camera features and handling.
The partnership with TESTLAB rounds out the new initiatives TIPA has made this year to provide added benefits to member magazines, including the new relationship with DXOMARK that will provide comprehensive lens and smartphone camera testing. The data provided by these labs can be used by publication editors as part of their own field test reports and add an authoritative aspect to their coverage, providing the full experience of camera, lens, and smartphone reviews to their readership.
TIPA Members and Activities
2021 marked the 30th Anniversary of TIPA, a global organization with member magazines and websites from around the world. The diverse group covers all aspects of photographic activity and serves amateur and professional photographers as well as journals dedicated to trade, marketing, and industry news. With media outlets that include magazines, web sites, trade show “dailies”, and social media, TIPA members reach a worldwide audience throughout Asia, Australia, Europe, and North and South America.
This spring, members will gather at the TIPA General Assembly to choose products in 40 categories for the annual TIPA World Awards. The awards process begins with the work of the Technical Committee who begin to gather nominees in late winter and base their suggestions on products released or available by the end of April. The members choose the finalists based on their hands-on experience, feedback from their readers and the advances in imaging technology that the products deliver.
For more information on the Technical Image Press Association please visit www.tipa.com