TIPA Joins Imaging Industry Thought Leaders in Addressing AI Issues
Img credit: Profifoto.de

Image credit: Profifoto.de

Madrid, 9th October 2023

Artificial intelligence’s ability to produce images that don’t originate in the real world but are indistinguishable from photographs is upending traditional attitudes and perceptions. The broad availability of this technology is enabling explosive growth of these photorealistic – but not real – images: Adobe recently announced that its generative artificial intelligence product Firefly has been used to create over a billion images since its launch in March 2023, just over 6 months ago. And a study by Everypixel Journal estimates the total for the four main platforms (DALL-E, Midjourney, Stable Diffusion, and Firefly) to be over 15 billion images in the past year.

Hans Hartman, Principal, Suite 48 Analytics and Conference Chair of the Visual 1st Conference to be held this October in San Francisco, California, has initiated an open contest to pinpoint a term that will clearly and concisely refer to AI-generated photorealistic synthetic images. This term will enable those who create AI-based images to clearly identify their medium, and at the same time will remove confusion as to which images are derived from the real world and which are not.

Said Hans Hartman. “This spectacular innovation is, however, a double-edged sword: It offers great economic benefits to many industries where visually communicating products or services is critically important. It’s also a novel and powerful medium for artistic expression which can enable a new generation of creators to add exciting pages to the annals of Art history.
But there’s a major caveat: At a time when conflictual politics and the virtualization of information are shaking our foundational attitudes and fracturing a formerly (mostly) homogenous consensus on the very nature of reality, our belief in the trustworthiness (albeit qualified) of photographs as witnesses to the real world is a valuable tool to enable our culture and our societies to function. And that belief is in the process of being severely undermined by Generative AI.

Said Thomas Gerwers. Chairman of the Technical Image Press Association, an organization that early on joined the industry-wide Content Authenticity Initiative, “The Technical Image Press Association feels that it has never been more important than today to be able to rely on the origin and authenticity of digital content. A photograph is created exclusively by imaging light inside a camera.
AI-generated images are therefore not photographs and should not be referred to as such, even if their photo-realistic presentation conveys this impression. Because the qualitative boundaries disappear, a clear differentiation between photographs on the one hand and generated images on the other is crucial for their classification and perception. That requires a clear and recognized term to designate photo-like generated images, and we support Visual 1st’s initiative to develop that consensus.

More information about the timing, mechanics and winner selection process of the contest will be announced at the 11th annual edition of the Visual 1st conference, October 24 and 25 in San Francisco, where numerous sessions will explore the economic opportunities and challenges stemming from the AI revolution in the imaging industry.

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About TIPA 

The Technical Image Press Association (TIPA) is an organization comprised of editors and representatives of photographic magazines and online publications from North America, Europe, Asia, and Australia, as well as individual imaging and technology expert members. Spanning the consumer, professional, and trade sectors, each member is dedicated to bringing the message of the joy of photography as well as providing technical, business, and industry news and information to their readers.