TIPA offers 4 award-winning cameras in readership survey drawing
MADRID, 22 April 2009 – In order to increase participation in the 2009 Readership Survey, TIPA offered one each of the four 2009 TIPA-Award-winning DSLR cameras as prizes. All readers from participating TIPA member magazines who turned in a survey qualified for the drawing. The drawing took place at the office of the public notary Dr. Christian Hartmann in Jüchen, Germany.
The winners of the four prize cameras are:
Olympus E-620 – Mr. Jacek Jeziorski, Nisko, Poland
Canon EOS 450D – Ms. Pascale Ascouna, Moers, Germany
Nikon D300 – Mr. Pete Tasker, Cockermouth (Cumbria), U.K.
Nikon D3 – Mr. Pietro Guidugli, Molazzana LU, Italy
The Technical Image Press Association launched its first Readership Survey in 1992 as a useful tool to help the photo and imaging industry better understand what the TIPA member magazines’ readers really think. Since then, TIPA has run several surveys in its member magazines as well as online.
The results of the 2009 survey were made from two separate surveys: one for amateur photographers and one for professionals. The survey results can be downloaded from the TIPA website at: http://www.tipa.com/english/readers_survey.php
The survey results were analyzed in December 2008 by WIP, a German press research institute, in order to give the photo and imaging industry as well as interested individuals a current analysis of how amateur and professional photographers feel about many various topics. The survey collected data about purchasing preferences, preferred areas of photographic interest and gave a regional profile picture of the many TIPA member magazine readers. The survey also asked about magazine reading attitudes and habits in order to collect data on average magazine reading time, ratings and trust. The results showed that TIPA member magazines were the most important source of information (96%) as well as the most reliable source (54%) for the survey-takers.