TIPA World Awards

TIPA WORLD AWARDS are recognised as the most coveted photo and imaging awards worldwide. 

TIPA WORLD AWARDS both recognize and honour industry companies and their products and serve as an important benchmark and guide for consumers in making their purchasing decisions. In a recent readers survey conducted by an independent research firm, for example, well over 65% of member magazine readers know the award as one that recognizes excellence in the photo industry.

Winners use the TIPA WORLD AWARDS logo in their advertisements, on their packaging, as a key identifier on their web sites, and at trade shows as an important aspect of their marketing and promotional plans. Since their inception in 1991, the annual TIPA WORLD AWARDS have been universally recognized as designating the highest quality cameras, lenses, accessories and imaging products of the year.

TIPA editors judge on quality, performance and value criteria that are very important to the end-user. When you buy a product distinguished with a TIPA Awards logo, you can be sure you are buying the very best. Keeping up with the ever-expanding range of products and services of the imaging industry, TIPA Award categories are regularly updated according to the market’s technological trends. TIPA makes it a priority to add categories to reflect current industry trends. TIPA editors judge new products available in most markets.

The Trophy

TIPA used different styles and design. Until 1998, TIPA trophies were creative methacrylate arrays designed by the German designer Kay Lippmann to support and give maximum visibility to the very first and round TIPA Awards logo.
In the year 2000, TIPA took a step up and switched to bronze. For three years our trophy was an exquisite piece of art created and signed by the Italian world famous sculptor Arnaldo Pomodoro. The Spanish artist Pedro Requejo Novoa sculpted the three-star trophy and the current globe sculpture that stresses the power of the TIPA WORLD AWARDS as the most coveted photo and imaging award worldwide.

» Search the TIPA WORLD AWARDS archive and find all winners since 1991

International promotion and the TIPA logo

International promotion and the TIPA logo TIPA WORLD AWARDS press coverage is extensive in both member and independent business and consumer magazines, guaranteeing excellent reach into worldwide awareness. After the official announcement of the best photo and imaging products of the year, all member magazines offer to their readers a full report about the winning products. Then, in order to spread even more the consumer awareness of the TIPA WORLD AWARDS logo, the Association itself runs its own multimedia advertising campaign promoting the logo. All TIPA member magazines publish full-page print ads and many also place a special website banner. The TIPA WORLD AWARDS ad-campaign is a significant marketing tool, as our member magazines together make up a target-group circulation of approximately one million print copies, not to mention the ever-increasing number of page-impressions on our members’ websites. This campaign helps make our logo not only the most prestigious, but also the consumers’ best known.
Year after year, TIPA is involved in promoting the value of the logo with a special campaign in the associated magazines and on their websites. We believe that when the TIPA WORLD AWARDS logo appears in an advertisement or on product packaging, readers can be sure that the product deserves the award. We consider our logo as a seal of quality and a responsible suggestion to support consumers in buying cameras, lenses and accessories.

Numbers

Barcelona, 1991. At the Sonigmafoto show, TIPA presented the first awards to the representatives of Agfa, Eastman Kodak, Fujifilm, Kyocera-Contax and Sanyo.

In 1991, when TIPA was founded, members of the association met for the first time to nominate the first best photo products. They agreed to limit the number of awards to five, and the winners were: the Contax RTS III (Best film SRL camera), the Fujifilm DL-500 Mini Wide (Best film compact camera), the Agfa Optima (Best colour negative film), the Sanyo ES88P (Best camcorder) and, looking into the future, the Kodak Photo CD (Best technology & design).

In 1991, when TIPA was founded, members of the association met for the first time to nominate the first best photo products. They agreed to limit the number of awards to five, and the winners were: the Contax RTS III (Best film SRL camera), the Fujifilm DL-500 Mini Wide (Best film compact camera), the Agfa Optima (Best colour negative film), the Sanyo ES88P (Best camcorder) and, looking into the future, the Kodak Photo CD (Best technology & design).

Ten years later, the digital explosion changed the market, and new cameras were developed also by the electronic industry. At the same time, new products such as digital inkjet printers, scanners and memory cards were introduced. Year after year, TIPA updated the TIPA Awards categories according the camera and lenses segmentation, new accessories and services. The new millennium completed the electronic evolution and marked the transition from analogue to digital photography. The interchangeable lens cameras apparently remained the same but after the first years of experimentation, the substitution of film with sensors brought the digital image to previously unthinkable levels of quality. Next to DSLRs, mirrorless cameras offered an interesting alternative in terms of compactness, lightness and new performance.

In 2021, TIPA celebrates 30 years in which the Association has awarded 112 manufacturers from 20 countries and 837 products with the coveted TIPA World Awards for cameras, lenses and many innovative accessories.

The assignment of the TIPA World Awards, confirms Japan as the first major producer in the photo and imaging sector. In second place are the European companies followed by the China, United States and South Korea. Others means Australia, Hong Kong, Switzerland and Taiwan.
In the 2009-2020 period, the assignment of the TIPA World Awards, confirms Japan as the first major producer in the photo and imaging sector. In second place are the European companies followed by the United States, China and Korea. Others means Australia, Hong Kong, Switzerland and Taiwan.

» Search the TIPA WORLD AWARDS archive and find all winners since 1991